3 World First Products
The Balance Water Company an Australian firm, has introduced 3 world first products to the bottled water category by producing functional waters that that have been infused with Australian wildflower essences. They are; Balance Water for Women, Balance Water for Travelling and, Balance Water.
All three still waters are non-flavoured, non-coloured and non-allergenic. The quality of the water is premium and sourced from deep springs in northern NSW. The company has received very positive feedback from consumers which includes that the water is fresh and smooth tasting and the actual bottle itself is stylish and functional. It has also been noted that over a period of time and consistent consumption calming and wellbeing effects can take place.
Flower Essences have been around in various formats and taken by different cultures for centuries. Flower Essences were popularized in the 20th century by Dr Edward Bach who developed, Rescue Remedy™ and other preparations. Well known to naturopaths and homeopaths, the common benefit across all Flower Essence preparations is one of calming and focusing.
Balance Water Company Directors, Martin Chalk and Peter Maher came across flower essences whilst working in Intellectual Property "Our supplier of flower essences had achieved good results with some remedial teachers who were spraying flower essences in classrooms to help calm and focus hyperactive and ADHD children. We knew plenty of adults like that", said Maher, "so we decided to add it to the best Australian spring water we could find and sample it on some initial test groups."
The results were pleasantly surprising. All of the participants, found the water was smooth and great tasting. Many were surprised at how much of the water they drank effortlessly. Some also noticed a gentle soothing effect, not dissimilar to a light herbal tea. "I must say I was wary at first" says Chalk "I had a biochemistry background and was skeptical of homeopathy and naturopathy. However the more research I did and the more people I talked to, and case studies I came across, the more impressed I was at the popularity and efficacy of flower essences." He added.
The balance® water products are not positioned as therapeutic products. However, each product comes with a great deal of research in sourcing the appropriate flowers for each product. For example: the Bush Iris, a delicate flower, often only blooming for 24-48hrs before it dies has strong circadian rhythms and is therefore used in Balance Water for Travelling to help people adjust to different time zones.
As more people become aware of the health benefits of drinking 1 -2 litres of water a day they are seeking out alternatives to sodas and juices. "We encourage people to educate themselves with this product range, to read the labels, to learn about Flower Essences, to look at the web site and drink the water. We are confident that they will not only enjoy the aesthetic of the bottle shapes and the taste of the product but it should help make them calmer, more focused and ultimately happier." Said Chalk.
The water can be purchased in both 500ml RRP $2.25 and 1 Litre RRP $4.25 sizes. The bottle shapes are proprietary and are protected as registered designs. The product is available nationally in premium retail outlets, health food stores, leading pharmacies and at Coles supermarkets.
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